1. Introduction
This Cookie Policy ("Policy") explains how EduBridge Education ("Company," "we," "us," or "our") uses cookies and similar technologies on our website https://www.edubridgeeducation.com and mobile applications (collectively, the "Platform") to enhance user experience, deliver educational services, and analyze platform performance.
By accessing and using our Platform, you consent to the use of cookies as described in this Policy.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They contain information that the website can read when you revisit it.
Types of Cookies by Duration:
Session Cookies:
- Deleted when you close your browser
- Used for temporary authentication during learning sessions
- Don't persist across browsing sessions
- Useful for exam security
Persistent Cookies:
- Remain on your device for a set duration
- Used to remember course preferences and login information
- Stored until expiration or manual deletion
- Enable faster platform access on return visits
Types of Cookies by Function:
First-Party Cookies:
- Set by EduBridge directly
- Used for essential educational functionality
- Control learning platform experience
Third-Party Cookies:
- Set by partners and service providers
- Used for analytics, advertising, and functionality
- Support educational and business operations
3. Cookies We Use
3.1 Essential/Necessary Cookies
Purpose: Enable core learning platform functionality
Examples:
- Course Access Authentication - Keep you logged into your learning dashboard
- Security & Fraud Prevention - Protect exam integrity and account security
- Educational Preferences - Remember course language, accessibility settings
- Assignment Tracking - Retain form information during assignment submission
- Exam Environment - Ensure secure exam session integrity
Duration: Session or 12 months
Third-Party: No
Can be disabled: No (functionality will be severely impaired)
Cookie Names: edubriage_session_id, edubriage_auth_token, course_access_token, exam_session_secure, PHPSESSID
3.2 Performance/Analytics Cookies
Purpose: Understand how distance learners interact with platform to improve educational delivery
Analytics Tools Used:
- Google Analytics 4 - Track learning patterns, course completion rates, engagement metrics
- Hotjar - Heatmaps of course platform, session recordings of user behavior, feedback collection
- Mixpanel - Custom event tracking for learning activities, enrollment funnel analysis
Data Collected:
- Pages/courses visited and time spent
- Device type and browser information
- Geographic location (country/city level)
- Referral source and marketing attribution
- Learning engagement patterns
- Completion milestones achieved
Duration: 12-24 months
Third-Party: Yes
Can be disabled: Yes (via cookie preferences)
Cookie Names: _ga, _gid, _hjid, mp_*
3.3 Functional Cookies
Purpose: Remember user choices for enhanced distance learning experience
Examples:
- Language Preference - English, Arabic, Hindi selection
- Theme Selection - Dark/light mode for late-night study
- Accessibility Settings - Text size, high contrast, dyslexia-friendly fonts
- Course Dashboard - Layout preferences and widget organization
Duration: 6-12 months
Third-Party: No
Can be disabled: Yes (with reduced functionality)
Cookie Names: edubriage_language, edubriage_theme, edubriage_accessibility, course_dashboard_layout
3.4 Marketing/Advertising Cookies
Purpose: Reach professionals and deliver relevant degree program information
Advertising Networks Used:
- Google Ads - Display ads for working professionals
- Meta Ads (Facebook/Instagram) - Target career-focused professionals
- LinkedIn Ads - B2B and professional targeting
- UAE Local Networks - Local advertising
Data Collected:
- Pages visited on our Platform
- Interest in specific degree programs
- Device information and browsing behavior
- Professional demographics
- Enrollment and inquiry conversions
Purpose of Tracking:
- Show relevant program ads based on interest
- Track ROI of advertising campaigns
- Prevent duplicate advertising to same user
- Frequency capping (limit ad repetition)
- Create lookalike audiences for similar professionals
Duration: 30-365 days
Third-Party: Yes
Can be disabled: Yes (via preferences)
3.5 Social Media Cookies
Purpose: Enable social sharing of educational achievements
Platforms:
- Facebook - Share achievements, alumni network
- LinkedIn - Professional network integration, credential sharing
- WhatsApp - Direct counselor contact, inquiry support
- YouTube - Video content engagement, course previews
Data Collected:
- Social profile information (with permission)
- Sharing behavior and reach
- Video engagement and watch time
Duration: Varies (30-365 days)
Third-Party: Yes
Can be disabled: Yes
4. Cookies Used by Service Providers
4.1 Payment Gateway Cookies
Providers: Razorpay, PayU, Stripe (UAE optimized)
Purpose: Secure payment processing for program fees
Data: Transaction amount (encrypted), currency conversion
Compliance: PCI DSS Level 1, UAE Banking Standards
4.2 Email Service Cookies
Providers: Mailchimp, SendGrid
Purpose: Deliver course updates and program information
Data: Email address, engagement metrics, learning updates
4.3 CRM & Communication
Providers: Zoho CRM, Intercom
Purpose: Student support and counseling communication
Data: Support interactions, course preferences, enrollment stage
4.4 Learning Management System
Providers: Custom LMS, Moodle plugins
Purpose: Course delivery and progress tracking
Data: Assignment submissions, exam attempts, progress metrics
5. How We Use Cookie Data
5.1 Legitimate Uses
✅ Functional Operations:
- Enable secure login for distance learners
- Protect exam integrity and prevent cheating
- Load course preferences and learning paths
- Track assignment submissions
✅ Educational Improvement:
- Identify technical issues on platform
- Understand learning patterns and engagement
- Optimize course delivery and user interface
- Improve mobile learning experience
✅ Professional Marketing:
- Reach career-focused professionals globally
- Target relevant degree program advertisements
- Measure advertising effectiveness
- Create professional lookalike audiences
✅ Compliance & Security:
- Prevent fraud in enrollment and payments
- Enforce academic integrity
- Comply with UAE education regulations
- Protect platform security
6. Your Cookie Choices
6.1 Cookie Consent Management
Consent Banner: Appears on first visit
Options:
- Accept All - Accept all cookies
- Reject Non-Essential - Decline analytics/marketing only
- Manage Preferences - Customize choices granularly
6.2 Browser Controls
To Disable Cookies:
- Chrome, Firefox, Safari, Edge all offer cookie controls
- Most browsers allow site-specific cookie settings
Impact of Disabling:
- Essential cookies: Platform won't function properly
- Analytics: Reduces our ability to improve services
- Marketing: Ads may be less relevant
7. Third-Party Services & Privacy
All third-party services included in this policy maintain separate privacy policies. Review them at their respective websites.
8. International Considerations
8.1 GDPR Compliance (EU/UK Users)
- Explicit consent required for non-essential cookies
- Right to withdraw consent anytime
- Data processed with appropriate safeguards
8.2 CCPA Compliance (California)
- Right to know and delete cookie data
- Not selling cookie data to third parties
- Service providers contractually restricted
8.3 UAE Compliance (UAECC & Other Regulations)
- Data localization not required for cookies
- Clear disclosure of data processing
- Compliance with telecommunications regulations
8.4 India Compliance (DPDPA 2023)
- Clear consent disclosure
- User rights honored
- Appropriate safeguards for data transfer
9. Data Retention & Deletion
9.1 Retention Periods
- Essential Cookies: Until session ends (max 12 months)
- Analytics: 12-24 months from last activity
- Functional: 6-12 months
- Marketing: 30-365 days
- Third-Party: Per provider's policy
9.2 How to Delete Cookies
See Section 6 above for browser-specific instructions. Process is same across all browsers.
10. Changes to This Policy
We may update this Policy for:
- Technology changes
- Legal/regulatory compliance
- Service improvements
- Security enhancements
You'll be notified via:
- Email to registered users
- Website banner
- In-platform notice
- Effective date provided
11. Contact Us
For Cookie Policy Questions:
